Media Language
- Lighting, framing, props, mise en scene, editing
- Sound and music
- Read Media Language
- Structure
- Current music
- Series of signs
- Everything carries a meaning
- Assume all signs are agreed upon
- Sometimes open to interpretation
- Support and justify the reasons
- How people want to be seen using people, background and themes
- How to represent something
- Reality and creative reality
- For mass media to work an audience is needed
- A niche market is an audience targeted for a gap in the market
- What came first, audience or product
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